Posted by ViewFinder: Fri. 2012/05/11

Leica Camera AG has today announced the V-Lux 40, a pocket-sized, super-zoom compact digital camera with a host of useful features for capturing sporting events, holidays and special occasions.
This versatile new compact offers enhanced performance from the 15.3 megapixel (14.1 effective MP), 1/2.33” CMOS sensor, and features a Leica DC Vario-Elmar 4.3–86 mm f/3.3–6.4 ASPH. lens with an extensive 20x optical zoom.
Thanks to this impressive range of focal lengths, equivalent to 24 to 480 mm in 35mm format, the Leica V-Lux 40 is the perfect companion for getting closer to the action, whether it be on safari, at an outdoor festival, or capturing the excitement at the athletics track.
The combination of the high quality Leica lens and new sensor ensures outstanding pictures in a wide range of shooting conditions, with high dynamic range and particularly low-noise images at sensitivities up to ISO 3200, making the camera ideal for use both indoors and outdoors, even in low light. In addition, the autofocus speed of 0.1 seconds enables fast and accurate focusing on moving subjects.
The Leica V-Lux 40 is scheduled to be available in the UK from May 2012.
The suggested retail price of the Leica V-Lux 40 is £550 inc. VAT.
Posted by ViewFinder: Fri. 2012/05/11

Leica Camera AG has announced the second model in its X series of digital compact cameras: the Leica X2.
Made in Germany by Leica engineers, the X2 features a new, APS-C format, professional CMOS image sensor with 16.5 megapixels (effective 16.2 megapixels), combined with a high-performance Leica Elmarit 24mm f/2.8 ASPH. lens – a classic focal length for photojournalism – providing maximum image quality and brilliance.
The Leica X2 features an improved autofocus system, which offers flexibility in a large number of shooting situations and enables fast, precise and almost silent focusing.
The camera’s profile is complemented by numerous setting options from full manual control to automatic functions, as well as intuitive handling. Combined with its elegant and stylish design, this makes the Leica X2 the premium-class compact camera of choice for discerning photographers who wish to concentrate completely on their subjects, producing spontaneous, creative and true-to-life pictures.
The suggested retail price of the Leica X2 is £1,575 inc. VAT.
Posted by ViewFinder: Fri. 2012/05/11

Leica Camera AG has unveiled a very special limited edition: the Leica M9-P ‘Edition Hermès’.
Following the Leica MP ‘Edition Hermès’ (in 2003) and the Leica M7 ‘Edition Hermès’ (in 2009), this is the third in a line of premium special editions of the Leica M-System to be created in collaboration with the renowned Parisian house Hermès.
The Leica M9-P ‘Edition Hermès’ is being offered as a strictly limited edition.
The limited numbers, unique product design and premium finishing with numerous extras make this a truly special edition in every respect.
The highlight of the Leica M9-P ‘Edition Hermès’ is the Veau Swift calfskin leather in ocre colour, supplied by Hermès for the leather finish of the silver-chrome Leica M9-P.
This extremely fine and supple leather is applied not only to the camera body, but is also used for the shoulder strap included in the set.
In addition, the camera sports a special design, created in collaboration with the automotive designer Walter de’Silva.
The Leica M9-P ‘Edition Hermès’ is scheduled to be available in the UK from May 2012, at a UK suggested retail price of £18,000 inc VAT.
The Leica M9-P ‘Edition Hermès’ – Série Limitée Jean-Louis Dumas is scheduled to be available in the UK from June 2012, at a UK suggested retail price of £36,000 inc VAT.
Posted by ViewFinder: Fri. 2012/05/11
The Leica APO-Summicron-M 50mm f/2 ASPH. is a new, apochromatic standard lens for the Leica M system.
Weiging in at 300 grams, the Leica APO-Summicron-M 50mm f/2 ASPH. features 8 elements in 5 groups - including a floating element that changes its position relative to the front group during focusing -, an iris diaphragm with 11 blades and a close-focus point of 0.7m.
Assembled in an intricate process, completely by hand, the Leica APO-Summicron-M 50mm f/2 ASPH. will be available in the UK from the end of July 2012 for £5,400.
Posted by ViewFinder: Fri. 2012/05/11

Leica Camera AG has today presented the world’s first digital camera designed exclusively for full-frame, 35mm black and white photography: the Leica M Monochrom.
The Leica M Monochrom is a pure black and white rangefinder camera, using a newly-designed 18 million pixel CCD specifically created for the capture of light in its purest form.
With this new sensor, there is no Bayer Pattern filter (colour filter array), which means it never separates the light into colours, and subsequently there is no need for complicated colour algorithms.
The 18 megapixel image sensor of the Leica M Monochrom is also perfectly matched to the superior performance of Leica M-Lenses.
As the sensor does not ‘see’ colours, every pixel records true luminance values – as a result, it delivers ‘true’ black-and-white images that are significantly sharper than comparable exposures from a camera with a colour-sensitive sensor, and images that require very little or no further image processing.
The Leica M Monochrom (black chrome) is scheduled to be available in the UK from the end of July 2012. The suggested retail price of the Leica M Monochrom is £6,120 inc. VAT.
Posted by ViewFinder: Wed. 2012/05/09
The Olympus Tough TG-1 is the toughest Olympus camera ever released.
The 12 megapixel TG-1 is waterproof (12m), shockproof (2m), freezeproof (-10°C) and crushproof (100kg), and has an f2.0 aperture high-speed lens that can capture excellent quality images even 12 metres underwater.
You can also attach waterproof fisheye and telephoto converters to the TG-1 using an optional adapter.
The Olympus Tough TG-1 comes in silver and costs £359.99.
The fisheye converter retails at £129.99 and the tele converter at £129.99.
The converter adapter is available for £19.99. An additional housing will be available soon that will enable the TG-1 to be taken to a depth of 45m together with a powerful flash attachment to boost onboard illumination at depth.